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Search Engine Optimization (SEO) is
when you tweak your web page(s), which in turn gives you better results on
Search Engines. Search Engine Marketing consists of various internet elements or
rules which every web page has to abide by or the risk of getting "deleted" from
the Search Engine Database is a major possibility. Some of these negative Search
Engine Optimization tactics are as follows:
1.Do not create doorway pages, or
re-directs. It only counts as spam and you will get banned from the internet.
2.Creating Web Pages or Sites that
have duplicate content will get your site removed from the Search Engine
Database as well. This also counts as spam.
3.Link exchange is necessary for
increasing web traffic, and link popularity, but, if you exchange links with a
web page that does not have any similar content as your site, or any
relevance, it will actually go against you in a negative way. Its not the
quantity of your links, its the quality, quality meaning similar content, how
well the web page is designed, etc.
4.Do not have pages with only links
on them, except for your site map.
5.Follow World Wide Web Consortiums
validation service. If your pages do not validate due to the fact of having
numerous error, how can your page be indexed by a Search Engine easily. If
your Web Page does get indexed and you are getting decent traffic to your
site, imagine how much more potential business or traffic you could get if
your site is error free. Having these errors will prevent a numerous amount of
people from not being able to even view your site. Depending on what version
of their Web Browser they are using, which Operating System, etc.
There are various good things your
can do to Optimize your Web Page, such as the following:
Search Engine Friendly Meta Tags (Title, Keywords, Description)
Good use of your Title, Keyword and Description
Meta Tags will greatly help with Search Engine Optimization.
Title:
Using a Title that clearly states what a page
is about is necessary, your Title tag is the most important Meta Tag of the
three. If your Web Page is about growing flowers, do not name your Title tag
"Growing Flowers". Instead be more specific and explain about growing these
flowers or explain what flower you are growing. Ex. "Growing Roses, from the
bud, to the Beautiful Flower". In this example, not only did I use the words
growing and flower, like the first title, but now there is more information, or
you could say extra keywords for your page which will increase in popularity, if
you choose the right Title. Make sure when you pick your Title you try to keep
it under 80 characters, 90 tops. The reason for this is because you want density of
the keyword, and the more words you enter, the less strength that "keyword" will
have. Also Search Engines will not read your whole Title if it is too long,
because of the fact that it has to be displayed at the top of your internet
browser. Take a look right now at the top of your browser it will have my page
title "SCS offers Search Engine Optimization, SEO, and Search Engine
Marketing". This page title is highly optimized and is actually using three
different keywords which will give this page a broader range of people finding
my site.
Description:
Giving a clear and concise description about
what your page is about will help the Search Engine decide what your page is
about and rank it accordingly. This is the second most important factor in good
Search Engine Marketing / Optimization.
Keywords:
Stating your keywords is also very important. The
keywords are Search Phrases that someone would type in a Search Engine Search
Box. With the keywords section there are a couple of rules. The keywords you use
must be on your page content. This will prove that the information is relevant
and you will be ranked on your content. On your Web Page try to provide the
content in different ways using unique words. This will enhance your web page
ranking by allowing users to type in a more general search instead of something
very specific. It's very hard to come up ranking number one with a one or two
word keyword based web page. Most users type a short sentence into Search
Engines to find more specific information. So be specific and find relevant
words that portray what your trying to get across to the user.
W3 Compliant:
Make your web pages W3 compliant. If you do
this, even users with handicaps can view your site easily. Not only will your
site be error free, Search Engines will love you html and content because its
easy to crawl, and you've taken the time to ensure a good user experience. If a
Search Engine puts you at the top of the Search results and you don't have a
very good page that doesn't make your users happy, you will not stay on top for
long.
Link Exchange / Swap / Link Popularity:
Link Exchange is very important for Search
Engine Optimization. You must only exchange links to Web Pages that have similar
content or sell similar products. If not this is spamming, all Google has to do
is throw a switch and your site is gone off the internet. There are link
exchange web pages which automate link exchange but Google frowns upon it. Yahoo
and MSN don't mind as much, but if you can get unique links to content or
services that are similar to yours you will reap the benefits. Not only will you
get traffic from those other sites, but your Page Rank will increase, and you
will show up in the top ten for more search phrases.
Content is KING:
Having fresh unique content is the most
important thing anyone can do to improve your Search Engine Ranking. This is
more important than your Meta Tags, for example MSN and Yahoo are content and
Meta Tag based Search Engines. Google rarely looks at Meta Tags and is Content
driven. You must have good content, with good keyword saturation, with good Meta
Tags if you want to survive on the internet.
Search Engine Optimization isn't easy. It takes
time, sometimes a lot of money and not to mention some companies will get your
site banned from non legit Search Engine Marketing Techniques. If this concerns
you and you want to improve your site and it's ranking
contact Scotts Computer Services.
We can analyze your site for free for you and let you know if there is anything
we can do for you. You obviously found this site. Were doing something right on
this end. We can augment Meta tags within your current site as well as remove
any html errors your pages may have.
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